Becherovka Fruits & Herbs: Fresh looks, fresh flavours
Redesign, Packaging design, Label design
When it was time to give Becherovka Lemond a facelift, we knew it had to be something extraordinary. As the younger, zestier sibling in the Becherovka family, Lemond was perfectly positioned to meet the growing demand for natural, low-ABV drinks. But its look needed an update, and that’s where we stepped in.
Refreshing the design
The first big move? A fully transparent bottle. This wasn’t just about aesthetics, it was about showcasing the natural beauty of Lemond’s golden liquid. Switching from sand-coated to clear glass wasn’t easy, but the result was worth it. Now, the bottle proudly displays its honest, natural contents, reinforcing the brand’s commitment to quality.
We then revamped the packaging. We swapped out the old artificial-looking green and blue for a soft, natural beige. The zesty lemon became the star of the label, surrounded by a playful, digitally crafted mix of fruits and herbs. The new look is fresh, modern, and perfectly in tune with today’s market trends.
Expanding the family
But Lemond wasn’t alone in this refresh. We helped launch a new portfolio under the Becherovka Fruits & Herbs brand, focusing on naturally flavored, low-ABV options. Lemond’s name stayed for familiarity, but it took a back seat to the new logo. And to top it off, we added a fun twist with a double-sided label that reveals an extra lemon “inside” the clear bottle.
Meet Orange & Ginger
We didn’t stop there. We also designed Becherovka Orange & Ginger, a new addition to the Fruits & Herbs lineup. With its spicy, citrusy kick, this new flavour is just as eye-catching as its Lemond sibling and fits perfectly into the refreshed family.
