Miil: Redefining Dairy Design
Brand identity, Logo Design, Packaging design
We transformed the mundane into the magnificent with Miil, a dairy range for Rohlík e-supermarket. Charged with reimagining dairy design, we helped launch the brand in 2021, serving Czechia, Germany, Austria, and Hungary.
Fresh Perspective
Faced with the challenge to stand out while staying true to the dairy category, we balanced tradition with creative flair. Our goal was to go beyond mere packaging design; we wanted to create an experience that would enliven the dairy routine with emotion and excitement.
Creative Ingredients
We built Miil's design around four main elements, focusing on creativity and how we interact with our audience:
Logo
Our vibrant blue respects dairy heritage but gives it a modern twist.
The double ‘ii’ in Miil, crowned with a bowtie motif, turns the brand into a smart, playful friend, offering a new look to dairy products.
Fun facts
We turned packaging into storytelling canvases, filling them with interesting facts and playful doodles that entertain and enlighten, making each interaction with Miil a delightful experience.
Colour palette
We used fresh pastel colours to guide and thrill consumers, moving away from the usual and bland dairy packaging.
Product shots
Honest, clear visuals combined with lively elements emphasize the product’s natural appeal and quality.
Delicious Results
In shaping Miil’s character, Cocoon didn't just meet the brief but also made sustainability a big part of the narrative, crafting a brand that stands out in the digital world and shakes hands with eco-conscious consumers. And a fun fact from our side? We completed the entire project, covering 31 SKUs from concept to launch, in less than three months.
