Optimeal Beauty:
the pet food that makes waves
Packaging design
When Kormotech, a leading Ukrainian pet food company, approached us with a task, we dove right in. They wanted to create a super-premium pet food line under their Optimeal brand, focused on enhancing your pet’s natural beauty. The challenge? Make it irresistible and clearly communicate its natural, healthy benefits.
Reeling in the concept
Naming the line and finding its place within the Optimeal family was just the beginning. We needed to ensure this beauty-focused sub-brand stood out as both luxurious and natural – without being cliché. After exploring several directions, we landed on a marine-inspired theme. Why? Because the ocean’s pure, wild nature perfectly reflects the idea that true beauty comes from the most natural and unspoiled sources.
A sea of style
We crafted a visual identity that’s as elegant as it is organic. A watercolour style, showcasing marine ingredients like shrimp and salmon, ties everything together. The packaging features a clean, premium design with elements like the Marine Protein Origin stamp and Immunity support symbol to build trust. To top it off, we used matte white and metallic finishes to give it that “pearl-like” shine.
Paws of approval
And yes, we tested everything with the toughest critics – our own pets. Their enthusiastic approval sealed the deal. Optimeal Beauty makes premium nutrition look as good as it tastes, proving that your pet’s food can be as stylish as it is nourishing.
