Lambini:
For picky little rebels
Packaging design
Creating baby food packaging sounds sweet and simple, until you realise your target audience is picky, throws peas on the floor and eats crayons for fun. Rohlik Group asked us to design their new private baby food brand set to launch across several European markets. It needed to feel premium, but not snobby. Fun, but not silly. And unmistakably different.
Designing the Rohlik way
As with other Rohlik Group private labels we've worked on, we followed the same rule-breaking playbook. No dull designs here, just bold, playful and rebellious branding that stands out from the sea of sameness. And with top-quality ingredients and the gold-standard Demeter certification, Lambini Bio was born.
One picky ostrich
The star of the design? A quirky little ostrich. Picky, wide-eyed, and just the right amount of dramatic – basically, a toddler in bird form. We used this lovable character to bring the packaging to life. It’s distinctive and expressive, it makes Lambini easy to spot online, and even easier to love.
Not your average baby pouch
No pastel overload. No stock-photo babies. Just bright colours, strong illustrations, and packaging that actually makes you smile at 2 a.m. We designed key products, from fruity pouches to whole meal jars, which all stand out, even on a small screen. Because feeding time isn’t always cute. But the packaging? It can be.
