Dr.Max: Banners that
heat up conversions
UX, Shopper activation
Dr.Max, the Czech Republic’s leading pharmacy chain, was launching hundreds of banners every year. But more banners didn’t mean better results in terms of UX and business results. Using attention analysis heat maps, shopper behaviour insights and structured design guidelines, we helped streamline their approach, making banners clearer, catchy, more efficient and easier to create.
When banners miss the mark
Dr.Max runs a fast-moving e-commerce platform where banners play a key role in shopper activation and website’s UX. With hundreds launched each year, the challenge wasn’t making more, it was about making them more efficient and less cluttered, enhancing the online shopping experience and conversion rates.
Insights over assumptions
We started with a Designcheck.ai audit, using our expert team together with heat maps and focus maps to analyze how shoppers engage with banners within the first seconds of attention, where their eyes fixate and what they ignore. But spotting problems was just the first step, so we trained Dr.Max’s online marketing team, equipping them with expert knowledge in shopper behaviour, UX design and message delivery. Now, every banner isn’t just designed to look good, it’s designed to perform.
A smarter system
To ensure consistency and efficiency, we then developed a clear, structured vendor manual with ready-to-use banner templates for both Dr.Max and its partners. We delivered a system designed to streamline workflows, enhance collaboration, and ensure every banner works harder.
Banners that sell
With a well-structured, insight-driven approach, Dr.Max now creates high-performing visuals faster and smarter. The result is a better insight driven design, better process, the team’s boost in capabilities and a smoother path to purchase – exactly what the doctor ordered. And what the expert-led design should deliver.