Šitner Distillery: Heritage Meets Modern Design

Packaging design, Label design

In the south of the Czech Republic, Family Šitner Distillery crafts exceptional fruit spirits with love and expertise. Our mission was to create packaging that tells their story, showcasing their meticulous production process led by Master Distiller Václav Šitner and his family.

Shaking Things Up

Šitner Distillery needed packaging that reflects its deep-rooted tradition and artisanal quality while appealing to modern consumers. We wanted to mix tradition with a vibrant, contemporary design to make the bottles stand out.

Stirring Creativity

We designed a logo that embodies Mr. Šitner’s legacy, styled like a signature stamp. Using matte beige paper for a natural feel and metallic, neon-like accents for a modern touch, the design reflects the distillery’s honest, hands-on approach.

Now for some storytelling – each bottle’s label acts as a movie reel, depicting the journey from hand-picking fruits to the Master Distiller's final approval, with the family’s beloved dog watching over. 

Pouring on the style, we combined traditional and modern elements to ensure the bottles stand out well on shelves. 

Savouring the Results

Our design brought Šitner’s heritage and modern flair to life. The engaging visuals and rich storytelling have charmed both young enthusiasts and experienced connoisseurs. Now, every sip is not just a taste, but a delightful journey into the heart of Czech distilling. 

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