Clan Campbell: A whisky launch that turned heads
Shopper experience
Sure, whisky is great. But when Clan Campbell whisky landed in the Czech Republic, we wanted to make it more than just another bottle on the shelf. We wanted to create an immersive experience that customers wouldn’t just buy a whisky, they’d join a clan.
Joining the Clan
Breaking into a crowded whisky market is no easy feat, especially when you're the new bottle in town. We knew we had to make an impression. With limited assets and a tight timeline, we crafted a multi-layered brand experience that was anything but ordinary. From eye-catching shop-in-shops to attention-grabbing pallet displays, every touchpoint was designed to make customers feel like part of something bigger. The message was clear: you’re not just buying whisky, you’re becoming part of the Clan Campbell family.
Crafting the experience
With our partners at Sprint Trading, we set out to transform retail spaces into immersive brand worlds in two steps:
1. Visibility: We designed and implemented standout shop-in-shops, hot-points, and pallet displays that couldn’t be ignored. Whether shoppers were strolling past or actively looking for a new favorite whisky, Clan Campbell stood out loud and proud.
2. Storytelling: We infused every design element with the spirit of the clan – rugged, welcoming, and unmistakably Scottish. Customers didn’t just see the brand, they felt it.
Raising a glass to success
Did we hit the mark? Absolutely. The campaign delivered on all fronts, exceeding expectations and creating that "WOW" factor in stores. Sales met ambitious targets, and the brand received glowing feedback from both customers and merchants.
To top it all off, this project earned our client two renowned POPAI 2024 awards (gold in the “Integrated in-store campaign” category and silver in “Alcoholic beverages and tobacco"), proving that when it comes to retail and shopping experiences, we know how to make a real impact in the game. Welcome to the Clan, Czech Republic.