Praha by Staropramen: Traditional Salutes Bold
Packaging design, Logo design
Revitalizing a traditional brand is always a thrill. We set out to infuse this brand's rich history with a bold, contemporary design, with a goal to create a captivating look that honours the past while attracting today's consumers.
Challenge
The brand needed to stand out in a busy market but stay true to its roots. We aimed to balance tradition with a fresh, vibrant design that catches the eye and turns heads.
Solution
We designed a logo that mixes classic elements with a modern twist. Using deep, rich colours and elegant typography, we created a look that feels both historic and current.
Our packaging combines traditional patterns with bold, striking graphics. This fusion makes the product stand out on the shelf, inviting customers to take a closer look.
We added QR codes to the packaging, linking to digital stories about the brand’s heritage and craftsmanship. This fun, interactive feature helps consumers connect with the brand on a deeper level.
Results
Our fresh design has breathed new life into the brand, making it stand out while preserving its heritage. The eye-catching visuals and engaging stories have boosted consumer interest and loyalty, ensuring the brand’s legacy thrives in the modern market. This playful yet respectful approach has made the brand a favourite, mixing the best of the old and the new.
