Baby Moddia: Talk about cute
Brand identity, Packaging design
Babies have a language all their own. A mischievous giggle, a curious “goo,” or a stubborn “babababa” says everything you need to know. For Baby Moddia, e-comm supermarket Rohlík’s private brand to stand out in this conservative category, we always want to talk differently. So we let the babies do the talking. We translated this cheeky, playful babble into a joyful brand identity and packaging design for baby-changing accessories that connected babies directly to their mums and dads.
Design that speaks baby
Inspired by the charm of baby talk, we created a look that’s soft, expressive, and full of personality. Playful typography captures the whimsy, while soothing colours and sweet illustrations speak directly to little ones. To keep parents in the loop, we added handy translations so no “tah tah beeei” or “coogoobaaaha” goes misunderstood.
From babble to big ideas
The best part of the concept? It’s built to grow. Whether on-pack, online, or in future campaigns, Baby Moddia’s language offers endless opportunities for connection, no “goo-gah” left unsaid, no “baba-dah” unexplored.
