Mazagrande:
A Stylish Coffee Makeover
Packaging design
We took on the challenge of transforming Mazagrande powered by Tchibo’s brand identity, infusing it with energy and zest to stand out in a crowded market. The goal? To create a design as refreshing as the drink itself.
Problem served
Mazagrande needed a design that breaks away from the typical energy drink look. We aimed to highlight its unique blend of coffee and citrus, ensuring it catches the eye and sparks curiosity.
Solution brewed
We crafted a bold logo with clean, modern typography and vibrant colours inspired by citrus. Thanks to that, you’ll spot Tchibo Mazagrande on the shelf in a second.
We crafted a bold logo with clean, modern typography and vibrant colours inspired by citrus. Thanks to that, you’ll spot Tchibo Mazagrande on the shelf in a second.
We designed cans with lively illustrations that tell the story of coffee meeting citrus. This playful, refined look makes the consumers want to explore and enjoy the brand.
QR codes on the cans lead to fun digital content about the drink’s ingredients and origins, building on consumer interaction and a loyal community.
Results savoured
Our fresh design has made Mazagrande shine in the energy drink aisle, driving up sales and boosting brand loyalty. The combination of eye-catching visuals and interactive elements has created a buzz, making Tchibo Mazagrande a refreshing favourite.
