Mladí vinaři: Pouring new life into old vines
Logo design, Brand identity
Winemaking: usually the domain of the wise and weathered, right? Well, not in Moravia! Meet Mladí Vinaři (Young Winemakers), a spirited group proving that great wine isn’t just for the old guard. With passion in their hearts and grapes in their hands, they’re out to shake things up.
Uncorking the essence
Before designing anything, we had to get to know what drives these young winemakers. Through some lively workshops, we uncovered the secret sauce: youth, community, experience, and a love for Moravian wine. These ingredients became the recipe for a brand that’s as lively as its best bottles.
Mixing old-school with new cool
Armed with the core values of Mladí vinaři, we set out to create a design that captures their spirit. The result? A brand that respects the roots and traditions of winemaking but isn’t afraid to have a little fun. Picture traditional wine labels with something unexpected – just enough to show that these winemakers know their stuff but don’t take themselves too seriously.
Raising a glass to the future
Working with Mladí Vinaři was a refreshing reminder that wine, like life, is best enjoyed with a little twist (and maybe a splash). Their new identity honours the rich traditions of Moravian winemaking while adding a splash of youthful energy. Here’s to Mladí Vinaři – proving that when it comes to great wine, age is just a number. Cheers to that.
