Staropramen: A classic brew designed anew
Packaging design, Redesign, Logo design, Label design
For 150 years, Staropramen has been a cornerstone of Prague’s Smíchov, brewing beer with deep roots and rich history. After working with them for the past 23 years, we helped refresh their brand – giving it a modern twist while keeping the classic charm.
Old meets new
Our mission was to preserve Staropramen’s Czech heritage but add a bit of contemporary flair. While Smíchov has changed over time, Staropramen’s commitment to quality hasn’t. We aimed to create a brand identity that’s timeless yet modern.
Blending the best
We focused on what makes Staropramen unique: its history and its connection to Prague. The redesign honours the brewmasters who built Staropramen’s legacy, while making sure the brand stands out, no matter where it’s enjoyed.
Looking ahead
With this redesign, Staropramen isn’t just another beer among many. It’s a classic, ready for the future. We’ve created a look that’s as memorable as the beer, showing that tradition and innovation can go hand in hand.
