Staropramen Stories: Crafting tales on every can
Packaging design
We always go the extra mile for our long-time partners, and when Staropramen asked us to help celebrate their redesign, we knew it had to be something special. They wanted to showcase what makes their brand and brewery truly unique, and we set out to tell their story, one can at a time.
Brewing up a story
We wanted to create a series of special edition cans that would both announce Staropramen’s fresh redesign and pay homage to their proud Czech brewing heritage. We became the storytellers, crafting a distinctive graphical style across 14 different can designs. Each one, from Nealko to Smíchov, Jedenáctka, and Ležák, features typography that tells the tale of the ingredients and brewing methods behind each beer.
Uncovering the untold
These aren’t stories you’ll find in any book – they’re woven into the very fabric of Staropramen. But you can discover them on the back of 14 unique cans, each with its own graphical flair. This unplanned but delightful result quickly became a signature part of Staropramen’s identity.
Cheers to new traditions
The special edition cans offer something fresh for the public to enjoy. Each design highlights Staropramen’s quality ingredients and rich taste, while also bringing the brand’s values to life in a modern way. Beer has been a staple of Czech culture for centuries, and through these cans, we’ve honored that legacy in a style that’s as timeless as it is new.
