Becherovka Unfiltered:
A 360 experience grown from the soil
Packaging design, Brand identity, Communication
Some drinks play it safe. Becherovka Unfiltered does not. It’s raw, it’s untamed, and it needed a launch that matched its personality.Our job? To start from scratch, from the initial brand concept to branding design, packaging, film, digital, social content, and both on and off-trade. A true 360° storytelling concept, with every element working together seamlessly to build a rich brand universe.
The Look: Classic, with a Kick
When a heritage brand like Becherovka drops something new, it has to feel both timeless and rebellious. Our design took inspiration from vintage apothecary labels –matte beige paper, deep forest green, and gold-embossed details that pay respect to the brand’s mysterious recipe. The cryptogram took center stage and “UNF” stood loud and proud. Not stopping there, we crafted a gift box fit for tastemakers – bartenders, influencers, and anyone else appreciating a good first impression.
The Story: Nature Calls the Shots
No CGI, no gimmicks, just real, living nature. We grew an entire set of wild herbs, filmed it in time-lapse, and let nature’s own rhythm shape the campaign film. Eight cameras, weeks of nurturing, and minimal post-production later, we had something raw, imperfect, and completely wow. And because every great story deserves a great soundtrack, we brought in the Prague Cello Quartet to compose an original score.
And because every great story deserves a great soundtrack, we brought in the Prague Cello Quartet to compose an original score.
The Identity: A Brand in Full Bloom
A drink this bold needed an identity to match. We infused its DNA into every touchpoint from POS materials, social, to packaging and key visuals. A custom-drawn herbal pattern wove through the branding, reflecting the untamed ingredients inside the bottle. Then came the grand finale, a high-end photo shoot in Prague’s legendary Hemingway’s Bar, where dry ice, wild greens, and expert mixology turned every shot into pure, unfiltered magic.
Then came the grand finale, a high-end photo shoot in Prague’s legendary Hemingway’s Bar, where dry ice, wild greens, and expert mixology turned every shot into pure, unfiltered magic.
Unfiltered, Unstoppable
Becherovka Unfiltered made its mark from the start, exceeding expectations fast and securing its own space in the market. Sometimes the best way to stand out is to strip things back and let the real character shine. No shortcuts. No compromises. No filter.