Rohlik.cz:
An Italian job (but legal)
Communication campaign
When Rohlik Group decided to bring a slice of Italy to their online supermarket, we knew we were given an offer we couldn’t refuse. So, with a touch of fun (the typical Rohlik way), a sprinkle of chaos, and a hearty dose of creativity, we cooked up a brutally good campaign, as bold as a double espresso at midnight.
Pasta la vista, baby
Forget traditional food campaigns, this was a full-blown cinematic experience. “Italian Massacre” was a thriller-inspired visual feast, where the only casualties were fresh tomatoes and a few wheels of Parmigiano. Shot with dramatic flair, the campaign delivered mouthwatering visuals dripping with sauce and suspense.
Bloody, sweaty & spaghetti
What made this concept click? The perfect mix of horror, drama and hunger. We teamed up with photographer Ondřej Košík to ensure the food styling was equally edgy and irrestistible. From key visuals to dynamic content, the campaign was built to be a showstopper, leaving people hungry and slightly terrified.
Final course: il massacre
Yes, tomatoes were harmed in the making of this campaign. On the other hand, the “Italian Massacre” concept proved that food storytelling can be unexpected and unforgettable. We think great food demands attention. And this was a feast for all the senses.