Hidden Archives of Staropramen: Brewing up vintage magic
Packaging design, Animation, 3D
Anniversaries are the perfect excuse to dig up old memories, and Staropramen decided to go all in. So, we helped them unlock their “Hidden Archives,” where history is both remembered and revived with a splash of modern flair.
Digging for treasures
First, we went on a treasure hunt through Staropramen’s archives, combing through hundreds of vintage photos and old labels. But this wasn’t just a stroll down memory lane, we were on a mission to piece together the epic story of Prague’s legendary brewery. We carefully picked the best moments and scripted and storyboarded a journey through time that’s as rich as the brew itself.
Making history move
Now here’s where the magic happens. We didn’t just dust off those old snaps – we brought them to life. With a little help from the wizards at Silencio VFX, we turned static images into living, breathing animations. Think deconstructing photos, building 3D models, and even shooting some green-screen footage. It was like giving history a jolt of espresso – suddenly, the past was full of life.
Sharing the good stuff
Once the animations were ready, we poured them into snappy bite-sized videos, perfect for social media. Every detail, be it sound, music, or voice-over, was designed to keep the story flowing and the audience hooked. This is Staropramen’s history, but with a playful twist that makes it impossible to look away. Just grab a cold one and dive in.