Borsodi: Classic Meets Modern
Packaging design, Redesign, Brand identity
Transforming Borsodi’s look was a thrilling adventure. We set out to elevate the existing design, taking familiar elements and infusing them with fresh, contemporary energy.
Insight
Borsodi had all the right ingredients: the iconic shield, the majestic horse, and a distinctive color palette. Our task? To amplify these features, making them more contemporary and appealing while staying true to Borsodi’s core values of great taste and simple joys.
Idea
We simplified shapes and introduced a friendly curve on top of bold brand blocks. The wordmark now features a striking contemporary font, and the core green has been deepened to a modern, elegant tone. The golden horse emblem remains, proudly housed within its iconic shield. Our redesign extended to all aspects of the brand—packaging (cans, bottles, secondary packaging for both core and extensions like Bivaly and Mester), POS identity (bar umbrellas, coasters, beer taps), and corporate identity business cards, official documents, merchandise). And, of course, preparing the full guidelines for the whole brand. The result? A dazzling, modern Borsodi that grabs attention and wins hearts.
