Becherovka Unfiltered: Tradition, with a twist
Label Design, Packaging design, Brand identity
And now for something refreshingly different… Meet Becherovka Unfiltered, the herbal liqueur with classic charm and a modern kick. Here’s how we infused this blend with a design that’s as distinctive as the drink itself.
Unbottling
the challenge
Becherovka’s secret recipe has been guarded for ages, so launching the first unfiltered version needed a design that respected the tradition but wasn’t afraid to shake things up. Our mission? To create something that felt both timeless and a little daring. Challenge taken on with gusto.
Crafting the magic
We were inspired by old-school pharmaceutical designs, combining simple and intricate details. The label uses matt beige paper for a handcrafted feel, and forest green to capture its herbal essence. At the centre is the cryptogram, highlighted with golden hot foiling and embossing. For that extra charm, we added monograms of Jan Becher and "UNF" (Unfiltered). The "UNFILTERED" label stands proudly on top, with "Herbal Liqueur" and "Small Batch" in gold to highlight its uniqueness.
And there’s more! We crafted a special gift box for influencers and bartenders, making the unboxing as special as the drink alone. This expanded into a full visual branding project, including eye-catching key visuals and cool outdoor media. Plus, we did an awesome photoshoot to showcase the packaging.
Sipping on success
We’re always happy to see our designs shine alongside awards, and with Becheherovka Unfiltered, the happiness was threefold.
