Minimum Waste: Where less is definitely more
Brand identity, Logo design
We’are all about projects that look great and do good, so teaming up with MIWA to create Minimum Waste was a no-brainer. This is a space where sustainability isn’t just a buzzword, it’s a lifestyle. And we had a great time bringing it to life.
What’s the deal with Minimum Waste?
You'll find a little bit of everything here – it’s a sustainable spot that does things a little differently, an all-day great coffee and fresh food establishment, a meeting place for an afternoon drink, or an escape from the hustle and bustle of the city streets.
Designing the “i” in impact
The word “minimum” got us thinking: how can we strip design down to its essentials? We took the letter “i” and reduced it to a simple dot, which became the hero of the brand. This “dot instead of i” is everywhere – on signs, in typography, you name it. And with a pop of vivid blue inspired by our planet, the whole look is as fresh as it is meaningful. We also got hands-on with the space itself, creating unique installations that blend seamlessly with the minimalist vibe. From infographics to original designs, we made sure every detail communicates the mission: waste less, live more.
Taking the message online
Minimum Waste is not just a place, it’s a movement. So, we whipped up a website to keep the conversation going. It’s all about sharing ideas, spreading inspiration, and keeping the momentum alive. Whether you drop by in person in Prague city center or visit online, Minimum Waste is where small changes lead to big impacts – and where less is always more.
